call for a renewed commitment to responsible broadcast journalism
As someone who has
worked both as a broadcast reporter and a network executive, Bonnie
Anderson has seen the good, the bad, and the ugly in the industry. In
News Flash, she chronicles the decline of television journalism into
infotainment. Using investigative reporting and personal memoir, Anderson
illustrates how television journalism has been co-opted by bottom-line
thinking that places more value on a telegenic face than on substantive
reporting. She shows how, in the increasingly competitive world of network
news, network executives the real power in broadcast journalism
tend more and more to hail from the entertainment industry. They "cast"
reporters based on their ability to "project credibility,"
consistently valuing good looks and youth over training and experience,
and greenlight coverage only if they can be assured that it will appeal
to advertiser-friendly demographics.
shows how the ascendance of infotainment is ultimately disastrous both
for the networks' bottom line and for democracy in America. Anderson
instead offers a path that will both ensure the continuing relevance
of network news and shore up democracy itself, enabling Americans to
make well-informed decisions about how to exercise their rights and
responsibilities as citizens.
(Atlanta, GA) is a 27-year news veteran who has won seven Emmy Awards
and been a finalist for the Pulitzer Prize. She began her career as
a print reporter for the Miami Herald, the Miami News, and Gannett Newspapers,
and later spent ten years at NBC and close to ten years at CNN, ultimately
becoming a vice presidentof the CNN News Group. As president of Anderson
Media Agency, Inc., she currently provides media training for executives,
journalists, and other professionals.